Office of Planning & Budget
University of California
Santa Cruz, CA
Phone: (831) 459-2446
Other editions of the economic impact report
UC Santa Cruz's vital role in the regional economy (October 2012)
Partners in Community
UC Santa Cruz strengthens the educational, economic, and cultural fabric of the entire Santa Cruz Community (October 2012)
State of the Campus
Chancellor's update on UC Santa Cruz—its progress, achievements, and challenges (September 24, 2012)
Selected Administrative Units
Planning & Budget
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UCSC generates $1.3 billion in economic activity within the Santa Cruz regional area
Expenditures by the UC Santa Cruz campus and its employees and
students contribute to the economic health of the local economy
UC Santa Cruz spending and economic
The University of California, Santa Cruz, celebrated its 47th year in
2011-12. With educating California’s citizenry and
operating as a national center for research to address real world issues
among its primary missions, UCSC was
also responsible for an estimated $1.3 billion dollars of economic
activity in the Santa Cruz regional area.
Expenditures by the campus, its employees, students,
and visitors totaled $632 million in 2011-12, most of which is spent in
the region. When calculated by
an economic multiplier formula, the total regional expenditures increase to $1.3
Spending and re-spending in the local
UCSC fuels the local economy through its purchases of supplies and
materials and its construction, as well as through spending by
households with members employed as faculty and staff at the University.
Student and visitor spending associated with the University also
accounts for a substantial impact to area retailers and restaurants.
The full impact of UCSC spending in the regional economy is greater than the total
of the University’s direct spending. This is because money spent by the
University, students, and employees in the local community is
spent again by local businesses and individuals receiving these
dollars. In effect, the original dollars are spent and re-spent,
creating a “multiplier” effect in the local economy.
Elena Baskin Visual Arts Center
Direct University spending for supplies and services, including on-campus housing and food
services, totaled $115 million while expenditures for capital items and
construction was $73 million.
Purchases made by University employees play a
major role in the economic vitality of the community. In 2011-12, UCSC faculty, staff, and their immediate families
spent an estimated $242 million on purchases and services in the
Santa Cruz regional area. With 4,100 faculty and staff, UCSC is
the top employer in Santa Cruz County—more than the next four largest
employers combined. The campus employed 3,300 students.
Fitnat Yildiz and Karen Ottemann
The 16,704 students at UCSC during 2011-12
spent $178 million (after payment of
university tuition and fees). The results of a 2012 survey also
show that 44% of all UCSC students participate in local community
service and volunteer activities.
Mascot Sammy the Slug
The campus also attracts thousands of visitors
each year, including
prospective students and their parents; guests of faculty, staff, and students; and others attending conferences and special events.
These visitors spent an
estimated $24 million locally in 2011-12.
the form of, for example, State of California appropriations; extramural
support—including Federal contracts and grants, private gifts, and endowments; student tuition and
fees; and students/employees using their personal resources to purchase services from campus
auxiliaries (residence halls, bookstore, parking, etc.).
Nearly all of the
2011-12 budget came into Santa Cruz County from outside the
Thus, much of the money spent by
the University represents new money to the community and generates new economic activity
and jobs within the region that would otherwise not have occurred without the presence of the campus.