The Strategic Communications Committee (SCC) is the leadership group that considers that considers campuswide communications strategy and recommends policy to the offices of the Chancellor and Campus Provost and Executive Vice Chancellor (CPEVC). The SCC evaluates both internal and external communication, assesses communications vehicles, and recommends plans for effective communications about topics that are important to campus progress.

The Committee also helps identify and present to the Chancellor and CPEVC those issues that are of concern to a range of constituencies, both on and off campus. The SCC is expected to solicit, and incorporate into the materials prepared for the Chancellor and CPEVC, the views of relevant Senate committees and administrative advisory committees. Additionally, the Committee provides recommendations to and receives input from the Campus Communications Council regarding implementation of an integrated/campuswide approach to strategic communications.

Specific topics for 2006-07 include

Internal communications:

• Presenting and promoting the academic plan
• Budget and academic priorities
• Principles of Community
• Student activism
• Building excellence and diversity
• Building a culture of philanthropy
• Preparing for a comprehensive campaign

External communications:

• Promoting UCSC's distinctions and achievements
• Enhancing and refining UCSC's overall national and international positioning and brand promise

For questions about the SCC membership and charge, please contact the Office of the Campus Provost.